Service: Performance Marketing / SEM

Ads that make more than they cost.

We run Google and social campaigns based on what actually sells, not guesswork. We test ad versions and keep the ones that truly sell.

Free consultation. No commitment.

SEM and social ad campaigns with performance dashboard and creatives

Ads aren't a cost, they're an investment with measurable return.

We run performance marketing across channels: Google Ads, Meta Ads, TikTok, Pinterest, programmatic and remarketing. We build the full funnel: from awareness, through remarketing, to conversion. We watch ROAS, acquisition cost (CAC) and correct tracking, so budget goes where it earns. Instead of burning money on guesses, we test creatives and scale what delivers.

Sound familiar?

You burn budget on ads that do not pay back, and you do not know what works and what does not. Or campaigns work, but you do not know which channel and which creative truly sells, so you are afraid to scale.

We run campaigns across the full sales funnel.

Audit and channel strategy

We check the account, offer and data, then choose channels for your product and budget instead of being everywhere a little.

Awareness and reach

Campaigns that build reach among new, right audiences at the top of the funnel.

Remarketing

We return to people who already visited you but did not buy. Usually the cheapest return on budget.

Conversion and sales

Campaigns focused on purchases and inquiries, optimized for ROAS, not clicks.

Creative testing

We test messages, formats and visuals, then keep the variants that actually deliver sales.

Measurement and funnel optimization

Correct tracking (including server-side attribution), weekly budget optimization and scaling what works.

Technology stack.

Ad platforms

  • Google Ads
  • Meta Ads
  • TikTok Ads
  • LinkedIn Ads

Tracking and attribution

  • GTM server-side Explanation: Server-side conversion tracking, less exposed to browser blocking.
  • Google Tag Manager
  • GA4
  • Meta Conversions API

Feeds and creative

  • Google Merchant Center
  • Channable

We choose ad channels by product, margin, budget and the ability to measure results reliably.

InterviewMe

Conversion and retention growth

At InterviewMe, work on the user journey, testing and messaging led to +208% conversion and +600% retention. We use the same data-based approach to funnel and creatives in your campaigns.

+208%conversion+600%retention

Service-specific questions

What ad budget makes sense to start?

It depends on channel, category and margin, but we usually recommend a budget that can collect reliable data within a few weeks instead of spreading it across everything at once. After the audit, we suggest a specific amount and channel split.

Which channels do you run campaigns on?

Google Ads, Meta (Facebook, Instagram), TikTok and TikTok Shop, Pinterest, Microsoft Ads and programmatic. We choose them based on where your customers really are, not what is fashionable.

When will I see first results?

The first effectiveness data usually appears in 2 to 4 weeks, because campaigns need learning and conversion data. A stable, profitable result usually takes more weeks of optimization. You get a realistic timeline after the audit.

Do you charge based on budget or result?

Most often it is a fixed management fee plus your media budget. A performance-based model is possible for mature campaigns with reliable measurement. We agree this upfront, openly, with no hidden commissions.

Do you also handle creatives?

Yes, creative testing can be part of performance work. We test different messages, formats and visuals, then keep the variants that bring better sales or leads. This reduces guessing and makes the media budget work harder.

What is remarketing and do I need it?

Remarketing means ads shown to people who already visited you but did not buy. It is usually the cheapest return on budget because you reach already interested people. Almost every store and service business benefits from it.

What is server-side attribution and why do I need it?

It is a more accurate way to measure where customers come from, resistant to cookie blockers and browser limits. Without it, it is increasingly hard to know which ad truly sold. We set measurement so you make decisions on real data.

What if I have a small budget?

Then focus matters even more: one or two channels and a clear goal instead of scattering money. We will tell you directly whether ads make sense with your budget or whether it is better to improve the site or offer first.

Do you run international campaigns?

Yes. We run Natu advertising across European markets, so multi-market campaigns, different languages and currencies are standard for us.

What about TikTok and social selling?

We run TikTok Ads and support TikTok Shop where the product fits the channel. Not every business needs it, and we say that honestly.

From the knowledge base

What ecommerce advertising budget makes sense in 2026?

Calculate a practical Google Ads and Meta Ads budget from margin, CAC and conversion volume, with store scenarios and clear signals not to scale yet.
Read the article

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