Service: Branding and visual identity

A brand customers remember.

A logo, colors and a consistent look that make your business look serious from the first touch, online and off.

Free consultation. No commitment.

Visual identity system with colors, mark and brand elements

Customers judge your business in seconds.

Before anyone reads your offer, they look at how you present yourself: logo, colors, consistency. Branding isn't decoration, it's the first signal of whether you can be trusted. We design practical identity you'll actually use on your site, social media and in sales, without overpaying for a huge brand book nobody opens.

The problem we solve.

You look amateur next to competitors, and customers judge in seconds. Inconsistent logos, random colors and weak materials can make a good offer lose trust before anyone asks about it.

We build a brand you'll actually use.

Discovery and direction

We learn your business, customers and competitors, then decide how the brand should be perceived.

Logo and mark

We design a logo in versions for every use: website, social, print and small icon.

Visual system

Colors, typography and rules that make everything you do look consistent.

Ready-to-use materials

Social templates, business cards, sales graphics and document layouts. The things your company will actually use.

Handover and launch

We deliver files, simple rules and recommendations so the brand works on your site and in sales immediately.

What's in the project.

Logo (versions and variants)
Color palette
Typography
Usage rules
Social media templates
Business cards and materials
Source files
Website direction

Technology stack.

Design

  • Figma
  • Adobe Illustrator
  • Adobe Photoshop

Generative AI

  • Midjourney
  • Adobe Firefly Explanation: Adobe tool for generating visuals inside a commercially safer ecosystem.
  • Ideogram

Brand systems

  • design systems Explanation: Reusable rules, colors, typography and brand elements.
  • Frontify
  • brand guidelines

Tools are secondary to making the brand consistent and easy to use in daily work.

Brands we helped build.

Selected projects showing brand, product and interface experience.

Prolabs

Brands and products we worked on

Zety, InterviewMe, Natu.Care and Mindgram show the range of experience: from product brands to complex digital products.

50+digital products

Service-specific questions

What exactly do I get: only a logo or full visual identity?

We agree the scope before we start. It can be a logo with basic variants or a full identity: colors, typography, usage rules and sales materials. We recommend the scope based on where the brand will actually be used.

How long does it take?

A basic identity usually takes 2 to 4 weeks, and a full system takes longer. Timing depends on the number of applications and review rounds. You get a realistic schedule before we start.

I have an old logo, will you improve it or start from scratch?

We can do both. If the current mark has recognition, it is often worth cleaning up instead of throwing away. If the brand looks weak or no longer fits the company direction, we honestly recommend starting fresh.

Can you also design materials: business cards, social, templates?

Yes. We design materials the business actually uses: social media templates, business cards, sales graphics, document layouts and basic ad formats. This keeps the identity from staying only in a file.

How much does it cost?

It depends on the scope: a logo alone has a different budget than a full identity with materials. We share ranges after a short call about where the brand will be used. No hidden costs.

Can you build the website too?

Yes, and it is often the best moment. Branding and the website designed together are consistent from the start, instead of being patched together later. We run the website as a separate service, but plan them together.

From the knowledge base

Small business rebrand: cost, scope and right timing

A small business rebrand usually costs PLN 20k to 100k net. Learn when change makes sense, what the scope includes and how to avoid strategy-free design.
Read the article

Check the first scope.

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