Service: Marketing Automation & retention

Sell more to the customers you already have, automatically.

Emails, SMS and notifications that reach the right person at the right moment: welcome, abandoned cart, win-back, cross-sell.

Free consultation. No commitment.

Marketing automation with message flows, segmentation and reports

What does this service do?

Marketing Automation & retention: Automated messages that bring customers back and increase sales.

The problem we solve

You win a customer once and then lose contact. You do not have time to write to each person manually.

How we work on Marketing Automation & retention.

Clarify the goal

We choose the moments where the customer should receive a helpful message.

Build and launch

We set up copy, segments, consent and message flows in a simple tool.

Measure the result

We review opens, clicks, sales and messages that need improvement.

How it works in practice

Start

We map welcome, abandoned cart, customer return and cross-sell flows.

  • agreed scope
  • needed materials
  • work schedule

Build

We create messages, sending rules and the connection to the store or form.

  • launched stage
  • quality check
  • handover

After launch

After launch, we review results and turn off messages that do not help.

  • results summary
  • change recommendations
  • next priorities

Technology stack.

Email and SMS

  • Klaviyo
  • HubSpot
  • Customer.io Explanation: A platform for messages triggered by user behavior.
  • ActiveCampaign

Cross-channel

  • Braze
  • Iterable

CDP and data

  • Segment
  • CDP Explanation: Customer Data Platform, a system that joins customer data into one profile.
  • GA4

We choose marketing automation tools for retention, segmentation and real customer behavior.

Prolabs

100+ digital products

Experience from many launches helps choose the scope with the best chance of a real result.

100+digital products shipped

Service-specific questions

Which tools do you use?

We choose tools after seeing your store, customer base and budget. For marketing automation, this may be Klaviyo or another tool that fits your setup. The tool should be simple enough to maintain after launch.

What can be automated?

We automate repeatable moments that already happen in the business. This can include welcome messages, abandoned carts, follow-ups, product recommendations or request sorting. We start where the time saving or sales impact is easiest to see.

Will this feel like spam to customers?

Automation should help customers, not flood them. We use consent, sensible frequency and messages tied to real customer moments. If a message does not help or sell, it should be changed or turned off.

How many flows should we start with?

We usually start with a small set of flows that cover the biggest opportunity. For a store, that can be welcome, abandoned cart, win-back and cross-sell. It is better to launch fewer useful flows than many weak ones.

From the knowledge base

Ecommerce email and SMS flows that produce revenue

Plan ecommerce email and SMS across welcome, abandoned cart, post-purchase and win-back flows, with cost, measurement and a path toward 20-30% revenue.
Read the article

Check the first scope.

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